Daniela Pavel
I turn messy human behaviour into decisions teams can trust.
Selected Work · 2021–2025
Some hand-picked favourite studies
Ordered newest to oldest
How I work
Fuzzy question in, clear decision out
01
Frame the risk
What decision is blocked, and what to do best to address it?
02
Match the method
Diary, interviews, usability, quant ranking. Fit to the question, not the habit.
03
Sit in the mess
Code the data, draw the themes, listen with empathy to what people say.
04
Hand over clarity
Visuals teams remember and act on, across every function.
The researcher
Curious about people, rigorous about evidence.
I've researched across NGOs, health wearables, diabetes care, music AI, and automotive search, both qualitative and quantitative, foundational and evaluative. The ThroughLine: making complexity feel simple, and giving teams the confidence to build the right thing.
InterviewsDiary studiesContextual inquiryUsability testingQuestionnaire DesignParticipatory designThematic codingResearch opsData visualizationMixed methods